Turns intelligence data into story architecture. The person who decides which angle breaks through — and who gets briefed first.
About Sophie Moore
Sophie sits at the intersection of data and editorial judgement — the point where Omera's signal models meet the human decisions that make campaigns land.
Her role is to take the output of the Intelligence Audit — the scored narrative angles, the trend trajectories, the timing windows — and translate them into a story architecture that journalists want to cover and founders can stand behind.
Sophie owns angle selection across every active Omera client. She decides which narrative gets led, which gets held, and which gets reframed before a single journalist is contacted. She also owns journalist targeting — matching the right story to the right editorial contact at the right publication, at the moment the data says is right.
Before Omera, Sophie spent six years in editorial roles at two of the industry's most respected publications. She understands what makes a pitch land not because she studied it — but because she was on the other side of the inbox deciding which ones did.
