Builds and maintains the ML systems that power every Omera campaign brief — the reason our signal scores are never wrong.
About Matt Cannon
Matt is the reason Omera's intelligence layer works. He built and maintains the ML infrastructure that powers every campaign brief — the viral prediction models, the trend trajectory scoring, the media timing windows, and the category mapping that precedes every Intelligence Audit.Before a single journalist is briefed on any Omera campaign, Matt's systems have already run the analysis. Which narrative angles score highest for viral potential. Which timing windows the data says are right. Which formats are breaking in this category right now.Matt keeps the models current — continuously retraining on new media data, refining scoring accuracy, and ensuring the intelligence layer evolves faster than the market does.His background is in applied machine learning and NLP. He joined Omera because he wanted to build something where the model output had a direct, measurable impact — and where being right mattered
