Takes a signal brief and turns it into a story a journalist actually wants to run. The craft layer that makes the intelligence land.
About Lilly Woods
Lilly is where Omera's intelligence meets the page. Her job is to take a signal brief — the scored angle, the timing window, the format recommendation — and turn it into copy that a Tier 1 journalist actually wants to run with.
That means editorial-quality pitch letters. Story structures that map to what's breaking in the category. Headlines that earn clicks without overpromising. And founder narratives that are data-backed but feel entirely human.
Lilly works across every active Omera client, owning the copy layer from initial pitch through to placement follow-up. She understands that no amount of intelligence infrastructure matters if the final copy doesn't earn the story — and she treats that responsibility seriously.
Her background is in long-form journalism and brand editorial. She joined Omera because she believed great writing and data intelligence weren't opposites — and that the best earned media happens when both are working together.
